MyUniTree

Behind the listings

How events
find their way here.

A mix of connected sources, organiser submissions and careful checks helps us bring events together. Here’s what happens, and how you can help get an event onto MyUniTree.

For societies and organisers

Start with organiser access. Once your organisation and access are verified, you can manage your own events.

1. Add an event yourself

In your organiser dashboard, open Events and choose Create event. Add the date, time, venue and description, then choose how people sign up or book. You can include your own photos where you have permission to use them.

This is also a useful route when a post doesn’t contain enough detail for an import. You can return to manage your event afterwards.

2. Ask for an Instagram scan

On the Events tab, choose “Scan my Instagram for new events”. This checks your connected, verified account for event posts and shows progress in the dashboard.

Scans are limited to once every 24 hours and depend on collection availability. A scan request doesn’t guarantee that every post can become a listing.

3. Send a specific Instagram link

From your verified organiser Instagram account, open your public event post or reel, tap Share → Copy link, then paste the link into a message to @myunitree.

Send one link in the message, rather than using Instagram’s “Send post” attachment. This priority route is for connected, verified organisers and is subject to limits. The reply tells you whether it was queued and the result of the check.

4. Tell us about a source or correction

Anyone can email an event or source link. Include the organiser, date and year, time, venue, booking link and who can attend. If a listing is wrong, include its MyUniTree link too.

This is a manual request for us to review. A website, calendar or list of events can be suggested for a future connection; sending it doesn’t automatically create an integration.

What we collect automatically

Connected sources include Ticketmaster’s official event API, selected public event pages such as Queen’s Students’ Union and The Crescent, and approved public Instagram accounts. Selected Queen’s event, careers and music pages also use scheduled browser-assisted collection.

These routes work differently: some provide structured event details, some need a page check, and some need help reading a post or poster. Scheduled checks are bounded, and browser-assisted checks rely on the collection computer being available. We don’t cover every organiser or every post, and changes may take time to appear.

Following an account on Instagram does not, by itself, connect it to our importer. Sources and organiser identities need to be checked first.

A glimpse under the bonnet

  1. Find the facts. We prefer explicit dates, times and locations from structured sources. Where needed, AI helps interpret public event text and available poster images, turning them into a possible listing.
  2. Check what makes sense. We check dates and venues, who can attend, and whether the event is still current. A post’s publication date is not a substitute for an event date. Unclear or conflicting essentials go to review.
  3. Keep the right event together. Source links and occurrence details help us recognise duplicates and recurring sessions, preserve corrections and avoid treating every update as a new event.
  4. Publish or ask a person. Eligible events with sufficient source evidence can publish automatically. Ambiguous details and sensitive material are held for owner review. Restricted university events stay within their eligible audience.
  5. Keep checking. Rechecks help catch changes and cancellations. Automatic retries and collection spending are limited so a failed check can’t keep running indefinitely.

AI helps with the reading; it can still make mistakes. The original organiser remains the best place to confirm last-minute details, tickets and entry requirements. Importing event facts also doesn’t give us permission to reuse someone’s artwork.

Make your event easier to understand

Put the full date, including the year, a clear time, venue or online location, entry requirements and booking link in your caption or event page. If it repeats, spell out the actual schedule. Clear text alongside a poster makes a big difference.

Open organiser access